The website was struggling to convert search impressions into actual business leads. In the previous period, despite receiving over 5,000 impressions, the site only generated 197 clicks with a low CTR of 3.7%. The average position was stuck on page 2 (13.7), limiting visibility against major government and private competitors.
- Extremely low organic traffic (197 clicks/month)
- Weak CTR (3.7%) wasting thousands of impressions
- Average ranking stuck at 13.7 (Page 2)
- Lack of high-authority referring domains
- Metadata failed to attract user attention



