Transportation & Logistics

Dala Taxi Borlänge – SEO Success Story

A local SEO transformation that drove a 350% increase in organic traffic and secured top local rankings in Sweden.

Sector:Transportation & Logistics

Scope of Area:Borlänge, Sweden

Scope of Work:

Local SEO Optimization
Authority Building (AS 12 to 25)
Keyword Strategy (Taxi Borlänge)
Technical SEO & UX
Backlink Profile Development

We partnered with Dala Taxi Borlänge to dominate the local transportation market. Starting with modest visibility in May 2025 (264 visits), we executed a rigorous Local SEO and Authority Building campaign. By November 2025, we successfully raised the Authority Score to 25, secured the #2 organic spot for core keywords, and quadrupled organic traffic to over 1,200 monthly visitors.

User Experience: A mobile-optimized booking interface designed to convert local traffic immediately.

Market Dominance: Secured the #2 organic position for 'Taxi Borlänge', outranking major aggregators.

Explosive Demand: Clicks for the main keyword 'taxi borlänge' surged by +250% in the last 28 days.

Ranking Improvement: Average position for 'taxi borlänge' improved significantly from 19.7 to 8.6.

Current Status (Nov 2025): Achieved High Authority (Score 25) and 1.2K monthly organic traffic.

Previous Status (May 2025): Started with low authority (12) and only 264 monthly visits—highlighting the massive growth.

Authority Building: Built a robust profile with 319 referring domains, driving the Authority Score to 25.

Link Quality: Acquired diverse backlinks from Mass Media (18.6%) and Education (18.1%) sectors.

Consistent Traffic: Maintaining a steady stream of high-intent clicks for taxi services.

Search Visibility: Achieving 29.1K impressions, ensuring the brand is seen by thousands of locals.

The Challenge

In early 2025, Dala Taxi had limited digital presence with an Authority Score of just 12 and roughly 260 monthly visitors. The local market was competitive, and the brand struggled to appear on the first page for high-volume keywords like 'Taxi Borlänge', resulting in missed booking opportunities.

Key Challenges:

Low starting Authority Score (12)
Low organic traffic (approx. 264/month)
Poor ranking for main keywords (Avg Pos 19.7)
Need to compete with established local fleets

Our Solution

We launched a 'Local Authority' strategy. We optimized the site for mobile bookings and executed a high-quality backlink campaign targeting Mass Media and Education sectors. This increased the Domain Authority to 25, pushed the average ranking from page 2 (19.7) to page 1 (8.6), and drove a 250% spike in primary keyword clicks.

Services Delivered:

Local SEO Strategy

Authority Link Building

Technical Optimization

Google Business Profile Growth

Content Marketing

Implementation

We focused on proving to Google that Dala Taxi is the most authoritative local service provider.

Authority Explosion

Increased Authority Score from 12 to 25 in 6 months by securing 319 referring domains.

Ranking Improvements

Improved the average position for 'taxi borlänge' from 19.7 to 8.6, securing the #2 organic spot.

Traffic Surge

Grew organic traffic from ~260 to over 1,200 monthly visitors (+350%).

Keyword Dominance

Achieved a 250% increase in clicks for the highest intent local keywords.

Results & Impact

Measurable outcomes that demonstrate success

+350%

Traffic Growth

Organic traffic grew from 264 (May) to 1.2K (Nov).

Ranking Position

Secured #2 organic position for 'Taxi Borlänge'.

Authority Score

Doubled Authority Score from 12 to 25.

+250%

Keyword Clicks

Primary keyword clicks increased by 250%.

التحول الرقمي كان مذهلاً. بدأنا بزيارات قليلة وترتيب ضعيف، واليوم نحن في النتيجة الثانية ونسيطر على السوق المحلي بزيارات تجاوزت 1200 شهرياً. الأرقام تتحدث عن نفسها.

Lars Andersson

Owner

Dala Taxi Borlänge

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