Transportation & Logistics

Dala Taxi Borlänge - SEO Success Story

Complete SEO transformation for a taxi service company in Sweden, resulting in significant increase in online visibility and bookings.

Sector:Transportation & Logistics
Scope of Area:Borlänge, Sweden
Scope of Work:
  • Search Engine Optimization (SEO)
  • Local SEO Strategy
  • Website Development & Design
  • Content Marketing
  • Google My Business Optimization
Dala Taxi Borlänge - SEO Success Story

We partnered with Dala Taxi Borlänge, a leading taxi service provider in Borlänge, Sweden, to deliver a comprehensive SEO transformation that revolutionized their digital presence. Through strategic local SEO optimization, technical improvements, and targeted content marketing, we helped them dominate local search results and significantly increase their customer base in the competitive transportation market.

Dala Taxi SEO Strategy Implementation
Local SEO optimization and Google My Business enhancement
Website Performance Analytics
Comprehensive analytics showing traffic growth and user engagement
Mobile-responsive website design
Mobile-optimized website design for better user experience

The Challenge

The luxury hotel chain was struggling with declining direct bookings, heavy reliance on expensive third-party booking platforms, and low online visibility in an increasingly competitive hospitality market.

Key Challenges:
  • Heavy dependency on costly third-party booking platforms
  • Declining direct booking rates and revenue per guest
  • Low online visibility and brand awareness
  • Outdated website with poor user experience

Our Solution

We developed a comprehensive digital marketing strategy that included website redesign, SEO optimization, targeted PPC campaigns, engaging social media content, and a direct booking incentive program.

Services Delivered:
Website Redesign & UX Optimization
Search Engine Optimization
Pay-Per-Click Advertising
Social Media Marketing
Content Marketing & Photography
Direct Booking Strategy

Implementation

Our implementation process was methodical and data-driven, ensuring every aspect of the SEO strategy was executed to perfection.

1

SEO Audit & Analysis

Conducted comprehensive technical SEO audit, competitor analysis, and local search landscape evaluation to identify opportunities and challenges.

2

Keyword Research & Strategy

Identified high-value local keywords and developed a content strategy targeting taxi services, airport transfers, and local transportation in Borlänge.

3

Technical Optimization

Improved website speed, mobile responsiveness, and implemented structured data markup for better search engine understanding.

4

Local SEO Implementation

Optimized Google My Business profile, built local citations, and established consistent NAP (Name, Address, Phone) information across the web.

5

Content Development

Created location-specific content, service pages, and blog posts targeting local search queries and customer needs.

6

Monitoring & Optimization

Implemented comprehensive tracking, regular performance monitoring, and continuous optimization based on data insights.

Results & Impact

Measurable outcomes that demonstrate success

+250%
Direct Bookings
Significant increase in direct bookings through hotel website
+180%
Website Traffic
Organic traffic growth through SEO optimization
+320%
Social Engagement
Enhanced social media presence and engagement rates
+150%
Revenue per Guest
Improved upselling through targeted campaigns

The SEO transformation by iWINGS has been incredible for our business. We went from being virtually invisible online to dominating local search results. Our phone calls and bookings have increased dramatically, and we're now the go-to taxi service in Borlänge. The team's expertise in local SEO is unmatched.

Lars Andersson
Owner & Managing Director
Dala Taxi Borlänge
Hospitality

Luxury Hotel Digital Transformation

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