Educational Psychology & Online Testing

Neronet Academy – SEO Success Story

Doubled organic traffic (+82%) and achieved a 10.1% CTR by dominating 'Intelligence Test' keywords in the Middle East.

Sector:Educational Psychology & Online Testing

Scope of Area:Egypt & Saudi Arabia

Scope of Work:

Search Engine Optimization (SEO)
Keyword Strategy (Commercial to Informational)
Technical SEO & Rich Snippets
UX Enhancement & Conversion Optimization
Backlink Building Strategy
Schema Markup (Ratings & Reviews)

We partnered with Neronet Academy to overhaul their SEO strategy. The site was receiving impressions but suffering from low engagement (5.5% CTR). By shifting focus to high-intent keywords like 'IQ Test' and implementing Star Rating Schema, we transformed their performance. While impression volume remained stable (~1.4M), we nearly doubled the clicks to 145K and boosted CTR to 10.1% in just 3 months.

Standout Visibility: Achieving Rich Snippets with 4.5-star ratings for 'IQ Test' queries.

Explosive Efficiency: Clicks jumped from 79.6K to 145K while Average Position improved to 8.5.

Conversion-Focused Design: A dedicated landing page that converted high traffic into over 100,000 test takers.

The Challenge

Neronet Academy had visibility (1.45M impressions) but wasn't capturing the traffic efficiently. The site was ranking on the second page (Avg Position 15.4) with a low Click-Through Rate of 5.5%. Users were seeing the site but not clicking, often due to a lack of trust signals in search results and weak keyword targeting.

Key Challenges:

Low CTR (5.5%) despite high impressions
Stuck on Page 2 (Avg Position 15.4)
Lack of Rich Snippets (Stars) to attract clicks
Landing pages were not optimized for conversions
Missed opportunities in high-volume 'IQ Test' keywords

Our Solution

We executed a 'Quality over Quantity' strategy. We optimized the 'IQ Test' landing page for user experience, fixed technical bottlenecks, and implemented Review Schema to show star ratings in Google. This pushed the Average Position to the first page (8.5) and made the search result irresistible, doubling the CTR to 10.1%.

Services Delivered:

SEO Strategy Overhaul

Schema Markup & Rich Results

Landing Page UX Optimization

Keyword Intent Mapping

Technical Performance Tuning

Link Building

Implementation

Our approach focused on maximizing the value of existing impressions through better rankings and higher click-through rates.

Rich Snippets (Schema)

Implemented structured data to display 'Star Ratings' and 'Free' labels in search results, instantly boosting credibility.

Landing Page Optimization

Redesigned the IQ Test page with clear CTAs and trust signals, resulting in over 105,000 participants.

Ranking Improvement

Moved the site from Page 2 (Pos 15.4) to Page 1 (Pos 8.5) for competitive keywords.

CTR Optimization

Rewrote meta titles and descriptions to align with user intent, driving CTR from 5.5% to 10.1%.

Keyword Dominance

Secured top rankings for 'اختبار الذكاء' (IQ Test) in Saudi Arabia and Egypt.

Results & Impact

Measurable outcomes that demonstrate success

145K

Total Clicks

Increased from 79.6K to 145K (+82%) in just 3 months.

10.1%

Average CTR

Nearly doubled from 5.5% to 10.1% due to Rich Snippets and #1 rankings.

8.5

Avg. Position

Improved significantly from 15.4 to 8.5, securing first-page visibility.

1.43M

High-Quality Impressions

Maintained massive visibility (~1.4M) while drastically improving traffic quality.

بعد تغيير استراتيجية SEO وتفعيل النجوم في نتائج البحث، لاحظنا تضاعف الزيارات فوراً. انتقالنا للصفحة الأولى في كلمات مثل 'اختبار الذكاء' كان نقطة تحول كبيرة للمنصة.

Management Team

Neronet Academy

Business Setup & Company Formation

UAE Business Setup – SEO Success Story

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